Delta Market Research is a recognized leading market research firm specializing in the amusement industry.

Quoted in publications like the Wall Street Journal, PRNews.com and Fun World, Delta has studied the theme park industry and markets for 9 years, conducting research in the areas of Guest Satisfaction, Competitive Analysis, Corporate Image, and audience tracking. The Delta audience segments of Guestus Maximus (high in-park spenders), Guestus Normus and Guestus Minimus (low in-park spenders) are becoming an industry standard in determining most attractive guest segments.

Beyond studying the behaviors of Six Flags guests for over 9 years, and HERSHEYPARK for 3 years, Delta has also studied the guests of competitive theme parks such as Knott’s Berry Farm, Dorney Park, Busch Gardens, Cedar Point and other Cedar Fair parks to provide our clients with the data necessary for them to create and maintain unique positions, in turn assuring that our clients’ long term planning for marketing strategies come to fruition.

Delta’s best references are our current ongoing client base. Please contact us at 215-674-1180 or visit www.deltamarketresearchinc.com to determine just how Delta can assist you in maintaining and gaining share and in Maximizing the benefits and attractions your Guestus Maximus seeks.