dan pearlman is a strategic creative agency.

dan pearlman  takes a unique 360° approach which ensures that the Strategy, Visual Communication, Brand Architecture and Experience Architecture units cover the entire spectrum from strategic positioning and brand development, to implementation in brand and leisure environments.

We are passionate about creating holistic and sustainable concepts and experiences, using strategic process, innovative methods and highly competent interdiciplinary teams to achieve your goal.

We are able to see the big picture, and beyond.

Experience architecture in particular is concerned with turning authentic experiences into real brands in the fields of zoo, leisure and hospitality. dan pearlman is skilled in striking a balance between profitability, leisure quality, safety, excitement, as well as ecological and economic sustainability. Our goal is to create lasting, life-enriching experiences.

The aim of experience architecture in the zoo domain, is to achieve a true-to-life design of natural landscapes with a pioneering method of keeping animals in their natural environment. At the same time, the visitor is guided through an exciting story, experiencing un-usual or dramatic situations. The thematic integration of shops and restaurants is a part of the holistic concept, which ultimately turns the zoo, or the theme complex, into a brand. Through this, dan pearlman promotes an emotional and authentic insight into the natural habitats and behavior of animals.

The aim of experience architecture for outstanding leisure experiences requires special settings, since the expectations of people’s diverse leisure activities have risen constantly throughout the recent years. dan pearlman creates immersive architecture to shape leisure facilities, allowing visitors to enter an unusual, new world. In their leisure time, people like to take special memories back home – dan pearlman stands for creating these special memories.

The aim of experience architecture for the hospitality sector is to create hospitality concepts and facilities that anchor themes and stories in people’s minds. At the core of every concept lies a coherent, strategic and communicative structure: thematic aspects are linked to specific experiences which follow a dramatic sequence. By means of emotional, thematic integration and a striking design, which is present in every detail, the hospitality concept and facility becomes a brand.

With a 360° approach to the design and implementation of projects, dan pearlman offers a whole range of three-dimensional management of experience brands: including strategic positioning, development of creative guiding principles, as well as detailed implementation in architecture, design and media. dan pearlman has all the services, from planning, through to the establishment of the final design, under one roof. As an interdisciplinary, holistic agency, dan pearlman does not only combine its strengths in the areas of Hospitality, Leisure and Zoo, but furthermore, in Research and Innovation, as well as Branding, Retail, Visual Communication, 3D and Motion.

Since its establishment in 1999, dan pearlman has been trusted by many national and international clients, who cooperate with the agency in the field of experience and brand architecture. Among the main customers of the Berlin-based agency, with more than 60 employees, are: Zoo Hanover, Zoo Munich, Chester Zoo, Samsung Everland, as well as brands such as Allianz, BMW, Lufthansa, Mercedes-Benz, BMW.

dan pearlman was honored for many of its various projects. The honors of particular notice are: the Design Award of the Federal Republic of Germany 2011 in gold and, the Store of the Year 2011 Award.