 |
Sept. 14th, 2008
Themed Entertainment
|
 |
Themed entertainment is a term that came into usage in the 1990s with the formation of the Themed Entertainment Association (TEA) which is a nonprofit alliance of vendors who help to design, create and operate themed entertainment attractions (which can also be educational).
Themed entertainment refers to the creation of an artificial environment in which the various elements - which can include scenics, props, media, audiovisuals and live characters in costume or uniform – all conform to a theme or story, in order to give the space a certain flavor and impart to the visitor the feeling of being in a very specific and strongly identified or "branded" setting.
Well-done themed entertainment will transport visitors from the everyday, and the benefits to the operator of the themed entertainment attraction are that themed entertainment induces many visitors to stay longer, enjoy themselves more, and spend more money during their visit (increased per caps) and are likely to make repeat visits. Themed entertainment markets are not just theme parks and amusement parks, but also casinos and retail centers. Themed entertainment techniques can also be applied to serve educational missions and are therefore applicable to museums, science centers and heritage centers who draw on themed entertainment professionals to make their venues have appeal to today's younger more technologically savvy visitor community.
A well-known example of successful themed entertainment is the recently shuttered Star Trek: The Experience at the Las Vegas Hilton. Disneyland is widely considered to be the birthplace of themed entertainment, and every March the Themed Entertainment Association presents awards to honor selected themed entertainment attractions, themed entertainment technologies and themed entertainment industry leaders at the Disneyland Hotel in Anaheim, California.
Such awards have been given to SeaWorld San Diego and Madame Tussauds London as themed entertainment classics, and awards for outstanding achievement in the field have been presented to Kidspace children's museum in Pasadena, Zoomazium in Washington state, CSI: The Experience, Peter Pan's Neverland at Universal Studios Japan, Walking With Dinosaurs, the Kim Possible World Showcase Adventure Playtest at Epcot, the MagiQuest technology, Battle Stations 21, and Songs of the Sea at Sentosa Village.
|
|
|
|
|
|
Want to see more Blooloop articles? Browse through our
and
. |
|
|
|
|
|
|
|
|
 |
 |
|
|
|
|
Testimonials  My browser's set to open to Blooloop every morning! Best in the busine...  Pat McKay,
Producer & Cont... Testimonials My browser's set to open to Blooloop every morning! Best in the business! Pat McKay,
Producer & Content Developer Testimonials Without a doubt, Blooloop is the best online news source for the attra... Shawn McCoy,
Vice President ... Testimonials Without a doubt, Blooloop is the best online news source for the attractions industry. If you want to know what's going on in the world of attractions, you simply have to read Blooloop. Shawn McCoy,
Vice President Marketing & Business Development, Jack Rouse Associates Testimonials Blooloop has great features and up-to-the-minute news about parks and ... Arthur Levine,
Theme Parks Gui... Testimonials Blooloop has great features and up-to-the-minute news about parks and themed attractions around the world. It's an invaluable resource for the attractions industry. Arthur Levine,
Theme Parks Guide at About.com Testimonials To keep updated on industry news I find Blooloop the best source. It h... Rajive Kaul,
Chairman & Mana... Testimonials To keep updated on industry news I find Blooloop the best source. It has also enabled me to make great business connections Rajive Kaul,
Chairman & Managing Director, Nicco Corporation Ltd. Testimonials Lots of sites offer speculation; Blooloop gives me news. When I’m done... David C. Cobb,
Creative Direct... Testimonials Lots of sites offer speculation; Blooloop gives me news. When I’m done being entertained by breathless marketing hyperbole and hyperventilating fan sites, it gives me a daily dose of sanity and perspective. David C. Cobb,
Creative Director, thinkwell Testimonials Blooloop is a great mix of the best news, interviews and resources. Fo... Angela Wright MBE,
Founder and Dir... Testimonials Blooloop is a great mix of the best news, interviews and resources. For an operator, Blooloop is the quickest and easiest way to find the best attractions industry suppliers. It's a must-read. Angela Wright MBE,
Founder and Director, Crealy Great Adventure Parks Testimonials Blooloop has been our best and most consistent source for generating i... Mike Konzen,
Principal, PGA... Testimonials Blooloop has been our best and most consistent source for generating international visits to our website. They have also been an excellent partner in showcasing our press releases in a very timely way! Mike Konzen,
Principal, PGAV Destinations Testimonials We have known Blooloop since its early days and have continued to be i... Marie Fisher,
Director, Adria... Testimonials We have known Blooloop since its early days and have continued to be impressed with the quality of inquiries we have received from this impressive website Marie Fisher,
Director, Adrian Fisher Design Ltd Testimonials It’s hard to imagine what life was like before Blooloop. Charlie and h... Martin Barratt,
Owner, Martin B... Testimonials It’s hard to imagine what life was like before Blooloop. Charlie and his team provide the links to all the important stories concerning our industry and give background and colour to the big issues Martin Barratt,
Owner, Martin Barratt Ltd. Testimonials Blooloop's consolidated news listings are the best and only source for... John Hogg,
Senior Designer... Testimonials Blooloop's consolidated news listings are the best and only source for up-to-date information in this business. It's the themed entertainment industry's "Bloomberg". John Hogg,
Senior Designer, Lexington
|
|
|
|
|
|
|
|
|