Dollywood recently selected Nashville-based TVX Group, LLC as the theme park’s official sponsorship and strategic marketing alliance firm.
The TVX Group will provide consultation to align Dollywood with other companies and brands that are consistent with the park’s family values-based product offerings. In addition, TVX will identify and monetize Dollywood assets, identify and secure strategic partnership development opportunities; and provide a sales strategy to secure future alliances.
“We are excited about the partnership with Dollywood, one of the top 20 theme parks in the country,” said Heather Moody, TVX Group founder and president. “Whether a company is launching a new brand or re-imaging a current one, and/or feels strongly that sponsorship is a key element of its overall marketing and sales strategy, Dollywood offers the ideal customer base, hundreds of thousands of impressions and quality, first-rate events and product to help the company enhance its marketing muscle.”
“We look forward to the many opportunities that TVX Group has to offer Dollywood,” said Ken Bell, President. “The Dollywood brand is synonymous with quality, wholesome family entertainment, and this is a great opportunity for us to work with companies that share the same philosophy.”
About Dollywood:
Dollywood is a 150-acre family adventure park in Pigeon Forge, Tenn. Open nine months a year (mid-March-early Jan.), Dollywood offers more than 40 rides and attractions; live entertainment featuring country, bluegrass, gospel and mountain music; and a dozen crafters authentic to the East Tennessee region. The park also hosts five of the South’s largest festivals each year. In addition to international recognition for its rides and shows, Dollywood’s industry awards include the Amusement Today’s Publisher’s Pick for 2007 Theme Park of the Year. Also, Dollywood was one of three finalists, along with Denmark’s Legoland and the winning Universal Islands of Adventure, for the 2006 Applause Award, an international honor in recognition of foresight, originality and creativity, plus sound business development and profitability in the theme park and attractions industry.
About TVX Group
TVX is an industry leading sponsorship services organization. The company has extensive experience in key sponsorship and business areas including sponsorship strategy, asset identification and valuation, sponsorship sales and partner management/fulfillment and marketing. TVX provides measurable, value-driven, mutually beneficial alliances and strategic brand associations that consistently grow the organization and partner brand equity, market share and operating results. With more than 25 years experience, the TVX Group provides a sales force capable of delivering on sponsorship goals with tactically defined criteria by TVX and their client, as well as superior partnership management and marketing services.
For more information about Dollywood, please contact Dollywood Public Relations Manager Pete Owens at 865-428-9486 or powens@dollywood.com for B-roll, photography and more information. Check the Dollywood Press Room at dollywood.com/press-room for updates and new images. For more information about the TVX Group, please contact Heather Moody or Angela Hobbs at 615-226-3377 or ahobbs@tvxgroup.com or hmoody@tvxgroup.com.
See also:
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