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July. 11th, 2012

DreamWorks Animation’s Indoor Theme Park: American Dream at Meadowlands   

DreamWorks Animation’s Indoor Theme Park: American Dream at Meadowlands, NJ

DreamWorks Animation and Triple Five® have announced that they are to create an indoor theme park to feature favourite characters from DreamWorks’ films.  

Related: Oriental DreamWorks: China Family Entertainment Joint Venture for Kung Fu Panda Creators/ The Power of Licensing for Theme Parks, Museums, Zoos and Other Attractions/ The Future of Theme Park IP? Disney App Makes Splash in China/ Thailand’s First Globally Branded Themed Waterpark – Cartoon Network AMAZONE    

American Dream(TM) at Meadowlands, NJ, will be a retail and entertainment destination with attractions which will include themed rides, a waterpark, an ice skating rink, an indoor ski park and theatres.  150,000 square feet will be allocated to fine dining and restaurants and almost 1.7 million square feet to retail space.

As North America’s first theme park to exclusively feature DreamWorks Animation’s characters, American Dream at Meadowlands will include family favourites like Shrek, How to Train Your Dragon, Kung Fu Panda, Puss in Boots and Madagascar in a bid to attract visitors from around the world.

Jeffrey Katzenberg, CEO, DreamWorks Animation said, "American Dream at Meadowlands is poised to become a one-of-a-kind retail and entertainment destination in North America.  We look forward to working with Triple Five Worldwide to incorporate DreamWorks Animation characters, storytelling and technology into a unique and innovative family entertainment experience at the venue."
 
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