As the theme park industry continues its evolution, Super 78 Studios is expanding its capabilities to help attractions transition into the new “Golden Age.” The award-winning firm has branched out to include attraction concept and design development, and relocated to a new, state-of-the art facility to support the industry-wide transformation.
“In this environment, what we call Theme Park 2.0, owners, operators and IP holders are partnering with firms that offer comprehensive solutions to develop innovative, and immersive experiences,” said Brent Young, Super 78 principal and creative director. “We have a great track record for creating compelling stories, so this expansion into designing and developing attractions is an organic progression for Super 78.”
Related: Super 78 Studios profile / China’s Disney? Zhang Jizhong and his Monkey Kingdom Theme Park / From Downstairs Coasters to a Madagascan Crate: Super 78's Brent Young / Dina Benadon on The Wild Ride of Special Venue Media Production / Super 78’s Joint US/China Animated Feature Film with Dinosaur Theme Park
A new, state-of-the-art headquarters puts the company on the doorstep of Classic Hollywood and closer to the film and animation production studios that call on the firm to transform entertainment IPs into theme park experiences.
“There’s a very real and growing interdependence between Hollywood and the theme park industry, which offers a highly profitable revenue stream for studios to extend their IP,” said Dina Benadon, Super 78 principal and CEO “The new location puts
us on the doorstep of several studios we’re already developing new experiences for.”
Recently, Super 78 completed design and concept work for San Diego Zoo, Moody Gardens and Fender Instruments, Inc.
“Our clients recognize our brand expertise and fresh innovative creative,” said Kate Crandall, a Super 78 producer.
Super 78 supervises multiple production companies around the world to create attraction media. As a digital hub for IP holders and studios, the company has transformed its infrastructure to support its state-of-the-art approach to branded entertainment production.
“We’ve created a completely wireless 3D infrastructure so there’s a seamless integration between production and installations,” added Young.
“Our new space supports a more streamlined production process by giving our designers complete freedom to interface with our creative teams, clients and partners.” Benadon added. “Providing this kind of flexibility to everyone in the production process means we can continue enhancing imagery until the very last possible moment before a grand opening.”
The firm’s new website – www.super78.com -- reflects the new look and added capabilities.
About Super 78 Studios
Super 78 Studios is a leader in the theme park industry for creative development and media production. Launched in 1997, Super 78 develops award-winning branded entertainment and educational experiences for the most admired theme parks, attractions and museums around the world including SeaWorld, Universal-Singapore, Busch Gardens, and the Happy Valley Theme Park in Shanghai.
Super 78’s contemporary, real-world approach realizes the creation of digital media and animated content for the movie and broadcast industries, and for celebrated guest experiences like Dora and Diego 4D: Catch That Robot Butterfly (worldwide), Madagascar: A Crate Adventure and Donkey Live (Universal Studios Singapore), Flight of the Dragon (OCT: Happy Valley Park/Shanghai), Shamu’s Believe (Sea World), Curse of Darkastle (Busch Gardens), and Awards Night (Audubon Insectarium), among others.