The world’s biggest indoor theme park, Ferrari World Abu Dhabi, has exciting new plans for 2012, enhancing and further developing the credentials of the Ferrari themed park as a “must see” family destination for both domestic and international visitors to the UAE.
The Yas Island, Abu Dhabi based theme park has announced a wholly new experiential ride, a new live entertainment production together with a number brand new family-friendly activities which will make the park an even more compelling experience for its visitors.
“We are only in our second year and Ferrari World Abu Dhabi has already carved out a place for itself as a must-visit attraction in the UAE and one of its most unique, popular and sought-after family entertainment destinations,” said Raquel Lopez, Director of Marketing & Sales, Ferrari World Abu Dhabi. “The Park combines international brand recognition with a compelling offering that appeals to all age-groups. There’s nothing like Ferrari World Abu Dhabi anywhere in the world and the new additions to the Park go a step further in bringing the incredible Ferrari story to life in new and exciting ways”.
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‘Viaggio in Italia’ – Flying over Italy – a poignant and breathtaking experience for all the family that takes guests - via a giant inverted dome - on a virtual flight over the striking and historic cities of Italy and its lush countryside is already in a soft opening phase. The 4D attraction will follow the trail of a Ferrari as it winds along the famous Mille Miglia road rally and promises guests a truly multi-sensory and unique adventure. Guests will actually feel the rain, wind and aromas of the Italian countryside as they are fully immersed in the sights, sounds and scents of Italy.
The theme park will also will replace the current live entertainment production, La Gara with a news and spectacular production.
Furthermore, visitors will experience exciting themed events and spectaculars, including “Speed Week” (to tie in with the Etihad Airways Abu Dhabi Formula One Grand Prix), Italy themed carnivals similar to the popular Italia! Italia! celebrations held in April and F1™ screenings from cities across the world. Live entertainment and performers will add further excitment to the iconic theme park’s unique collection of Ferrari themed rides and experiences.
“With guests from more than 50 countries from around the world and many repeat guests – especially from the UAE and the GCC region – it’s important to keep the Park’s offering vibrant and fresh. Ferrari World Abu Dhabi offers high intensity rides to engaging and interactive attractions, creating an unforgettable experience for all the family.”
“Delegates visiting our stand at ATM will be able to learn more about the creative and extensive support we offer our partner agents to help them meet their own business goals while promoting Ferrari World Abu Dhabi to their clients,” said Lopez.
With 20 Ferrari-themed rides and experiences under one huge and iconic roof, Ferrari World Abu Dhabi provides a unique and compelling experience for all family members. From hi-tech multi-sensory attractions such as Driving with the Champion and white knuckle thrill rides such as the G-Force and Formula Rossa roller coasters to kiddie-friendly rides such as the Junior Training Camp and the authentic Italian cuisine served at Mamma Rossella, it is easy to see why Ferrari World Abu Dhabi is quickly establishing itself as the region’s top family destination.