Following the success of the first installation of Virtual Bowling at GameWorks in Las Vegas, Brunswick Bowling is pleased to announce that a GameWorks location in suburban Chicago now offers Virtual Bowling as its newest attraction, GameWorks Schaumburg, which is located at the Streets of Woodfield, is a casual dining and location-based entertainment center owned by Sega Entertainment U.S.A., Inc.
“Virtual Bowling is a great new addition to our facility, which has far exceeded our expectations. It allows us to enhance our day-to-day business, as well as our birthday, corporate and group party offerings,” said Jim Olson, general manager of GameWorks Schaumburg. “It attracts customers by providing the fun experience of bowling in this world-class entertainment facility.”
Virtual Bowling is a unique and exciting new game designed to help build traffic and revenues by attracting today’s video game generation as well as traditional bowlers seeking a new and fun bowling challenge. Today’s home electronic games continue to challenge entertainment facilities’ ability to attract patrons, get them out of their homes and into an entertainment–oriented establishment. Each year it becomes more difficult to identify and select the entertainment products unique enough to attract--and then keep--the best patrons coming back for more.
Unlike the more traditional video games available which are easily duplicated by the home electronics industry, Virtual Bowling blends the unique attributes of real bowling with the excitement and variety of video gaming. Complete with realistic sounds, bowlers roll a standard bowling ball down a shortened lane, where sensors detect the speed and direction of the ball as it enters the virtual world. Players choose from five fun-filled bowling themes and can select five or 10-frame games.
GameWorks Schaumburg is the first location to offer the new Virtual Bowling Target Challenge™ game - a fun and exciting new game option where players roll the ball down the lane at a colorful target to achieve the highest point value. Sound effects and visually enticing graphics add fun and excitement to every shot and highlight each score. Multiple players can compete, making Target Challenge another great game for groups and parties. Players on the same lane can choose to play the bowling game or Target Challenge at any time.
The ability to offer an exciting alternative game like Target Challenge is unique to Virtual Bowling by Brunswick as a result of patented technology which is not restricted by using a mechanical pinsetting machine.
Additionally, GameWorks in Long Beach, Calif., and Minneapolis, Minn., both include 10 lanes of regulation bowling on Brunswick equipment as part of their entertainment attractions.
About Brunswick Bowling & Billiards
Headquartered in Lake Forest, Ill., Brunswick Corporation has been a leader in the recreation business for more than 160 years. Founded in 1845 to make billiards tables, Brunswick Corporation is a Fortune 500 company and the leader in bringing Genuine Ingenuity™ to everything it makes. Brunswick Bowling & Billiards, one of the largest operators of full-service bowling and family recreation centers in North America, is a full-line supplier of bowling equipment, supplies and consumer products, and designs billiards tables and accessories. For more information, visit our Web site at www.brunswickbowling.com.
About GameWorks
Owned and operated by Sega Entertainment U.S.A, Inc. (SEUI), GameWorks (www.gameworks.com) fuses unique, quality dining and bar experiences with state-of-the-art video games and attractions. The company operates venues in 16 domestic locations and maintains numerous international partnerships. Developed under the creative direction of entertainment powerhouses Steven Spielberg, Universal Studios and SEGA, GameWorks is the leader in location-based entertainment.