accesso, a leading provider of attraction ticketing, has adapted its ticketing platform to support Passbook, a new mobile device feature in Apple's soon to be released iOS6 operating system.
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Steve Brown, accesso CEO, said, "Mobile commerce has become a vital sales strategy for theme parks and other attraction venues, not to mention a guest expectation. We know iPhone users will be eager to leverage this dynamic new technology so we worked aggressively to integrate with the new operating system well in advance so that our clients and their guests can begin leveraging Apple's new Passbook feature from day one."
Passbook enables iPhone users with the new Apple iOS6 operating system to collect and more easily access digital versions of boarding passes, loyalty rewards and theme park, concert or sporting event tickets in one convenient iPhone app.
Attractions leading the way are Cedar Fair Theme Parks and Columbus Zoo, ready to use accesso’s ticketing app to leverage the new iPhone functionality.