Related: OLC’s 2013 Strategic Plan: Bringing Happiness / ZED: Juggling Fire at Tokyo Disneyland / Norm Elder on Disney, Universal and State Dependant Memory
Below is a graph showing the comparison between Q1 2010 and Q1 2011, with a “bridge” between the two. Unfavourable reductions in net sales across the business are partly offset by cost savings. .
In an update describing the recent situation OLC noted that:
- Guest numbers had recovered to prior year levels by July due to solid admissions of guests from metropolitan areas, recovery in the guest numbers from the regions and guest recognition of new products such as “Fantasmic!”
- Net sales per guest had recovered by May
- Hotel occupancy rates have improved with the summer holidays
- Cost efficiency measures will continue
- Efforts to attract more guests will include rolling out 10th Anniversary events at Tokyo DisneySea from September together with various marketing initiatives
- ¥3 billion has been invested in private generators which will come online in late August to combat effects of government’s power saving measures
- ¥2.1 billion to be posted as an extraordinary loss in Q2 relating to the cancellation of "ZED" performances at the Cirque du Soleil Theatre Tokyo from 31 December 2011