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Steve Cook, CEO of Gold Reef City Theme Park is a seasoned Marketer having been involved in building Brands / company’s both in South Africa & Internationally including Panasonic in the Office Automation Industry & Yamaha on the World’s Moto GP circuit’s.
From the Gold Industry to Gold Reef City Theme Park the four year tenure has proved both exhausting & exciting but at all times rewarding to build a successful business needs enthusiasm and a determined team which was built slowly but surely to today’s vibrant Johannesburg’s favourite getaway icon.
The park was established 21 years ago as a Mining exhibit ( Johannesburg for the uninitiated was founded on the discovery of Gold in the late 1800’s ), then graduated to an amusement park and then finally to a fully fledged Theme park & Casino.
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