Bemusement - The Attractions Industry Blog

Mel McGowan

Mel McGowan is the founder and President of Visioneering Studios, an international destination design firm, with offices across the US.

Mel combines a unique background in film and a decade-long stint with the Walt Disney Company with experience as co-founder of a strategic branding, media and environmental design firm.

Whether master planning a 2000 acre “new town” or scripting the guest experience of a 2000 seat theatrical experience, Mel approaches each endeavor with a passion for creativity, excellence, and “coloring outside the lines.”

Current and recent projects include Star Wars: Where Science Meets Imagination, the Las Vegas Mob Experience, the Poverty Encounter for Children’s Hunger Fund, and a village of refuge and recovery for victims of child sex trafficking in Southeast Asia.

Visioneering Studios is a leading global Design and Development company, with offices in OC, Denver, and Charlotte. Its leaders include former Design and Development Principals of Disney, AECOM (the world’s largest design & engineering firm), Universal Creative, Lennar Urban, HOK, RNL, Gensler and HNTB.

[Website] [My Posts]

Tuesday, June 05, 2012 Parkology: Disneylandia Debunked – Myth #2 “Disneyland was a reaction against Coney Island and traditional amusement parks”    parkology

(park•ol’•o•gy)
n.
1. The systematic study of the art and science of the theme park, especially the study of the origins, organization, development, and nature of said art form.
2. The indulgent ramblings of an industry veteran trying to make sense of it all.

also, park•ol’o•gist n....View more

Monday, April 16, 2012 Parkology: Disneylandia Debunked – Myth #1 “It all started on a park bench”    parkology

(park•ol’•o•gy)
n.
1. The systematic study of the art and science of the theme park, especially the study of the origins, organization, development, and nature of said art form
2. The indulgent ramblings of an industry veteran trying to make sense of it all

also, park•ol’o•gist n....View more

Wednesday, February 08, 2012 Parkology: Coney Island the First Theme Park?    parkology

(park•ol’•o•gy)
n.
1. The systematic study of the art and science of the theme park, especially the study of the origins, organization, development, and nature of said art form.
2. The indulgent ramblings of an industry veteran trying to make sense of it all

also, park•ol’o•gist n. ...View more