Sunday, June 10, 2012 Why Disneyland Works    For many Disneyland guests, there is a sense of timelessness inside the earthen berm that surrounds the park. In Disneyland Through the Decades, Jeff Kurtti said that frequently visiting the park “is revelatory in the drastic change you will see – and the almost complete lack of change you will see.” If you want to get a sense of the tremendous change that has occurred over the years, there is a model of Disneyland on opening day in 1955 tucked into a wall at the museum on Main Street.

sam gennawey disneyBy Sam Gennawey

Disneyland is a legible urban environment. The park is made up of a series of spaces that unfold before you. John Hench said, “You begin with the first scene and move through.  You don’t throw people into the fifth scene, where they cannot make sense of what is happening.” The payoff is a sense of welcoming, worth, value, and security.

Related: Disney, Theme Parks and a "messy vitality" / "Disneyland not escapism but reassurance."

This quality is achieved by removing visual cues with messages that do not embellish the narrative. In a concept drawing of Main Street USA from 1953, artist Dale Hennesy included a church. Such a civic building would have been common and historically correct. However, this is not reality. It is Disneyland and Walt decided it did not disney the magic kingdom castle under constructionsupport the story and there is no church at the edge of the commercial district.

Every aspect of the public realm came under scrutiny from Walt. For example, when Bill Martin showed Walt drawings of Main Street he said, “[Walt] went over my plans with a fine-tooth comb.  I’d drawn sidewalks on the blueprints with square corners and Walt said: ‘Bill, people aren’t soldiers!  They don’t turn in at sharp angles! Curve the sidewalks! Make the corners round!’”

John Hench said the architecture, colors, background sounds, music, and smells create an environment where it “gives one the permission to talk with strangers.” Michael Broggie added, “[Walt] also thought the Park’s atmosphere could be sophisticated yet relaxed enough that adults would feel comfortable allowing their ‘inner child’ to play, without feeling embarrassed.”

For me, it was Imagineer Bruce Gordon who provided one of the best descriptions as to why Disneyland works. He said, “Walt was hands-on with everything at Disneyland.  This was his park, his dream. I always believed the reason Walt built Disneyland was that he wanted one.” Bruce adds, “He wanted the biggest train layout; he wanted a place for all his toys. In the park he had an apartment above the fire station.  Walt would get up early in the morning, before the park opened, and he’d drive his fire truck around Disneyland.  People would think he was crazy, but he was only playing with his toy.”

Image: ©Disney
 



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Categories Amusement Parks, Attractions Business, Themed Design
Tags Disney, gennawey, planning, theme park

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Tuesday, June 05, 2012 Parkology: Disneylandia Debunked – Myth #2 “Disneyland was a reaction against Coney Island and traditional amusement parks”    parkology                     

(park•ol’•o•gy)
n.
1. The systematic study of the art and science of the theme park, especially the study of the origins, organization, development, and nature of said art form.
2. The indulgent ramblings of an industry veteran trying to make sense of it all.

also,  park•ol’o•gist n.

disney california advernture paradise pier

Disney California Adventure – Paradise Pier

mel mcgowan theme park designerby Mel McGowan

Related: Parkology: Coney Island the First Theme Park? / Parkology: Disneylandia Debunked – Myth #1 “It all started on a park bench”

The generally accepted notion is that the traditional amusement park was a “pit” and that Walt “launched the bar” so high that he created an entirely new paradigm. One of the most repeated criticisms of Disney’s California Adventure 1.0 was the “sacrilege” of Walt’s philosophy and aversion to such parks by incorporating Paradise Pier – a land themed as a traditional amusement boardwalk/pier.

James Rouse’ first “Festival Marketplace” – Faneuil Hall

James Rouse’ first “Festival Marketplace” – Faneuil Hall

In justifying his assertion that Disneyland was the greatest piece of urban design in America, James Rouse (inventor of the “Festival Marketplace” and community developer) said, “it took an area of activity—the amusement park—and lifted it to a standard so high in its performance, in its respect for people, that it really has become a brand new thing.” Disney Legend Buzz Price called it “Walt’s Revolution.” In his typical fashion, Buzz Price had a razor-like insight that what was revolutionary about Walt’s creation could be quantified in terms of two interrelated variables: length of stay and per capita spending.  Disney was able to raise the length of stay from the industry average of 2 hours to 7 hours, and from a per capita spend of $1 to $6 by his second year.

The Original “White City” – Chicago World’s Fair 1893The Original “White City” – Chicago World’s Fair 1893
The Original “White City” – Chicago World’s Fair 1893

white city amusement park chicagowhite city amusement park chicago
White City Amusement Park - Chicago

In multiple biographies, Coney Island and other “carnies” provided Walt with lessons in “what not to do.” An oft-told story is the gathering of the leaders of some of the largest amusement park operators at a 1953 amusement park convention around Cuban cigars, caviar, and a case of Chivas Regal where they skewered Walt’s plans for being impractical, unmanageable and economically unsound. What this “reactionary” narrative ignores, however, is the clear lineage from World Fairs (eg. The Midway Plaisance of the World Columbian Exposition to the 1939-40 World of Tomorrow NY Fair) to Luna Park (which ended its 41 year run in 1944), as well as existing well-run and maintained parks of the day which Walt visited and “benchmarked” including Tivoli Gardens, Knott’s Berry Farm, and Cincinnati’s Coney Island.

Coney Island OH 
Coney Island OH

Opening in 1886, and originally dubbed “Ohio Grove, the Coney Island of the West,” Coney Island was renowned for its own spotless version of the Midway Plaisance and for decades of consistently quality management and entertainment in its historic Moonlite Gardens (still standing). As a result of repeated flooding of its riverside site and in order to position itself for the future, park owners decided to relocate the attractions to a new 1,600-acre site in 1971, dubbed Kings Island.

Hanna-Barbera Land, by Bruce Bushman
Hanna-Barbera Land, by Bruce Bushman

Bruce Bushman, one of the Disney’s original WED Imagineers was hired as one of the key designers of Kings Island. Post Disney, Bushman had returned to his roots as a layout animator for Hanna-Barbera and designed multiple theme parks (including Bible Storyland and Hanna-Barbera Land), which went unbuilt. After Taft Broadcasting purchased Coney Island and Hanna-Barbera, Bruce was a natural choice to design a home for these characters, just as he had designed Disneyland’s Fantasyland as the home for Disney’s animated cohorts. Kings Island’s “International Street” was carefully designed by Bushman as a grand world’s fair axis terminating with a scaled down Eiffel Tower as the park’s central icon. The four blocks were designed with Italian, Spanish, Swiss, and German motifs. The Midway Plaisance of the Chicago World’s Fair, lined with internationally themed buildings had returned! However, the postmodern simulations did not end there. Beyond the Eiffel Tower was a quite literal re-creation of the original Coney Island Mall, itself inspired by the Midway Plaisance, featuring vintage 1920’s rides and gingko trees relocated to the new site.

The Midway Plaisance reborn – at the relocated Coney / Kings Island OH
The Midway Plaisance reborn – at the relocated Coney / Kings Island OH

Along with another historic amusement resort (Cedar Point, opened in 1870), these two Ohio parks, along with Knott’s are the flagship parks of the 19-park Cedar Fair chain, run by former Disneyland President Matt Ouimet.  Ironically, his predecessor (Ed Schott--Coney’s President) was presented with a $1 check by Walt Disney for “consulting services” upon his benchmarking visit in 1956. The check is still held in park archives. Ohio’s Coney Island lives on through directly inspired and nostalgically themed “lands” and midways at Kings Island (Coney Mall), Kings Dominion (Candy Apple Grove), at Cedar Point’s 1963 landscaped makeover of its Midway, as well as at its original site along the Ohio River, where the Moonlite Gardens still stand amidst amusement rides, shade trees, picnic groves and the Sunlite Pool “plunge.”

Moonlite Gardens – A True Survivor
Moonlite Gardens – A True Survivor

Another noteworthy consultant to Walt was George Whitney Jr., whose father and uncle owned San Francisco’s Playland on the Beach. Walt recruited him specifically because of his experience at Playland. He became Disneyland’s 7th Cast Member, serving as Director of Ride Operations from 1954 to 1958. He planned and placed attraction queues, as well as mapped out the locations for entrances & exits. Whitney's overall planning created more efficient loading on attractions and better flow of guest foot traffic. He was honored for his service with a window on Main Street, above the Market House. Upon his father’s death, he returned to San Francisco to run the legendary Playland on the Beach.

George Whitney’s Window on Main Street

George Whitney’s Window on Main Street

During my tenure at Disney, one of my key insights that I still carry with me was the value of being humble enough to always be able to learn something from “the other guy.” Whether it was hotel operations from Marriott, valet parking operations from Las Vegas or animal care from the San Diego Zoo, we kept our “ears to the ground”. Disney remembers how her father would constantly be pacing off distances when they were out on family outings.  He was constantly absorbing, benchmarking, learning, and synthesizing. Walt found something to learn from mechanics on break as well as corporate titans of industry. Lesson learned.

For the Disney / theme park “purists” that reject the lineage and debt to the humble little trolley parks and boardwalks, their reception to “Toytown Trolley Park” will be interesting. In the midst of the most immersive, elaborately themed park on the planet, the new setting for Toy Story Mania at Tokyo DisneySea will bring the story full circle. One can easily imagine a young Walt Disney peering through these gates to catch a peek inside Kansas City’s own Electric Park, and garnering the first seeds of inspiration for Disneyland.

toyville trolley park 



Posted By Mel McGowan -- At 11:01 AM | Comments (1) | Trackbacks (0)
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Categories Amusement Parks, Attractions Business, Expos, FECs, Themed Design
Tags Chicago World's Fair, Coney Island, Disneyland, knotts berry farm, tivoli gardens, walt disney

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Packing for the International Aquarium Congress, Continued....    Well another month has gone by and I have procrastinated a lot.  Did I order our booth for the IAC in South Africa?  No!  Did I register for the IAC?  No!   Did I get our airline reservations to IAC?  No!  Did I almost lose out to going on a safari with a bunch of friends (many who went with us on a pre tour in China at the last IAC)?  Damn close! 

David Manwarren aquariumBy David Manwarren

Boy was I lucky.  I procrastinated on going with Safari Professionals, could I  afford it; would I lose too much time at work;  would I enjoy waking up early in the morning (I am not a morning person) to try to see a bunch of  animals that are in a different sea otterstime zone then me.  The list goes on and on.  So by the time I realized that if I didn’t set up the safari I would be getting a divorce, the group was full. 

After telling our fearless leader – Dennis Thorny of Vancouver Aquarium – my dilemma, he said he would check to see if they could fit in two more people.  I also then sent an email to Tom LaRock (president of Safari Professionals) to basically beg and make him feel guilty about breaking up my marriage.  The fact that in July, Jean and I are celebrating our 40 anniversary, must have hung heavy on Tom’s mind.  Also the fact that I have known Tom since 1988, when he was in charge of the Zoo Society of the Birmingham Zoo helped out.  He has been trying to get Jean and me on a Safari for over 15 years now, and he was able to come up with arrangements for us.  So the good news is my marriage is saved for another few weeks, and I sure we will have a great time with the group. 

So what I recommend, to everyone going to the International Aquarium Congress (IAC) this year is be sure to take advantage of extra events provided by the IAC or your own travel agent.  Why go all that way and not go on a great white dive or a safari.   Most of us will never get that chance again.

On another note, I have a couple of pet peeves that seem to be bothering me more and more, as they get worse and worse. 

Being that aquariums seem to be our specialty, it bothers me to search the web to find out that there seem to be over 8,000 or so companies that are the topshark aquarium aquarium builders in the world!  Companies with little or no experience can produce very good web sites and appear to be huge organisations with 80 years of experience.  Some of these web sites are really ridiculous if you know anything about the people involved.  Suddenly 1 year of maintance work is equal to 25 years of experience. 

It’s particularly bad when looking at which projects these companies are claiming credit for.  There are 4 or 5 companies claiming various major aquarium projects; at best the truth is that they might have had one employee who worked on that project.  The worst however is the companies showing pictures of other people’s work.  I am constantly finding that pictures of projects we did years ago now end up on competitor’s web sites.  

There is very little we can do, other than threaten them with law suits, in which case the lawyers win.  It wouldn’t be so bad if the general public would check on references, but that almost never happens.  Just recently, I was bidding against several companies for a major international project.  I had never heard of several of the companies so I did a web search of the seven that I didn’t know.  Two companies had almost no pictures on their websites but claimed several projects that I know for a fact they had no part in, because they were our projects.  Three of the companies had lots of pictures, but most of the pictures were projects not only done by us, but many done by the old Larson Company and the disbanded Rock and Waterscape Systems.  I guess if you don’t have the experience just fake it! 

Well I think I have written enough.  Maybe next month I will finish my other pet peeves, or maybe we can be constructive and write about some of the projects that we are doing.   Maybe I’d better get that booth before I forget.
 



Posted By David Manwarren -- At 10:18 AM | Comments (0) | Trackbacks (0)
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Categories Attractions Business, Trade Shows, Zoos & Aquaria
Tags aquariums, cape town, iac, south africa, zoo

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