Tuesday, March 03, 2009
Amusement Parks: Not Just a Monorail
Alton Towers' monorail always did what it said on the tin, took you from the hotels to the park entrance. The views are pretty, the ride smooth but it was a pretty functional experience. Not now. For this year the trains have had a makeover…
I spent a weekend recently at the park, stayed in the Splash Landings Hotel and had a chance to view these rather psychedelic looking vehicles at close hand.
Each car is now themed, wonderfully designed and painted and judging by the reaction of both my own children and those around me, the monorail now generates the kind of excitement normally reserved for the park’s rides. “OOOh look ours is all strawberries”, “ Hang on that one coming towards us is a tropical one!” , “Wow, looks that one is cows”, “How come when you are in you can see out but when you are out you can’t see in?”.
The redesigns were by
Sarner Limited
, a UK based themed designer and have served to reinvent what was always a short prosaic experience, turning it from part of the journey to the experience into part of the experience itself. A good example of how a touch of theming can work wonders, transforming the ordinary and creating something entirely new. I did notice however, that the driver of our train was not dressed as a strawberry…
See
:
Amusement Parks : Sarner gives Alton Towers' Monorail a Creative Facelift
Posted By
Charles Read
-- At 9:26 PM
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Comments :
Great publicity-campaign-model work !!! :)
But 'theming' ??? NO.
In my opinion, theming is still about transporting you mentally into a different environment, causing you to FEEL and BELIEVE you are 'there', not 'here' (the actual real world). But, No feelings at all, in this instance...
What we see here has another name: Decoration.
Don't please degrade the specific meaning of theming. It allready has been degraded so many times, down to the bottom of respectability of our jobs of 'themers...'
You can see such decorated busses in London. Bringing a publicitary message. I was seaching what kind of products are behind the monorail decorations. None? Then... its artist's work!? Instead of going to the museum, the museum drives along.
But 'theming' !???? NOOOOOOO...
Comment By Herwig At 4/1/2009 11:00 AM
Take your point but I think this is a case of 'theming'. The term, like 'art', is tough to define or pin down.
Our industry is a broad church and themed designers do a wide variety of work in a wide variety of locations and attractions, from restaurants to major theme parks to crazy golf courses and sports stadia. Projects can utilise the latest hi-tech gadgetry or simply use basic models or design. What all decent examples of theming do is enhance an experience and the monorails undoubtedly do that. One in fact (pirates) is explicitly linked to the park's new Mutiny Bay attraction and the others certainly enhance the experience of the park itself as a whole.
Comment By
charles.read
At 4/9/2009 12:43 PM
In response to Herwig's comment, I would agree to certain extent, the word 'Theming' is a term often misused, I should know, having designed and re-themed some very well known Theme Park attractions for Alton Towers and other parks in the UK & abroad for many years. The 'graphics' designed by Sarner however each have a specific 'theme' that links to the interior colour scheme and audio soundtrack. So as to the question of the Monorail Trains being 'themed' or having 'theming', I think this is a bit of a moot point. They have been give as much of a theme as health & safety and Operations would allow and fully answered a very specific brief. Also, as a user of London Buses every day, I'd love to know what part of London such thoughtfully decorated buses operate. My experience is badly applied, poorly considered graphics that don't consider the vehicle they are being applied too. To compare London Buses to the Monorail Trains I think is quite unfair. So, while both employ applied graphics, I think this is where the comparison ends.
Comment By Matthew Ringland At 5/1/2009 2:19 PM
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