An Amusement Park? Good Night Bush

Sunday, January 25, 2009 An Amusement Park? Good Night Bush - A Marketing Story An interesting piece of guerrilla marketing showed up in some industry inboxes shortly before the inauguration of President Obama. On first glance it appeared that an architectural firm was sharing an interactive site plan for a commemorative educational venue themed on the GW Bush administration...

On closer examination, it was a satire and the real promotion was for a book written by the senders, Erich Origen and Gan Golan. The book, Good Night Bush, is a left-leaning parody of the illustrated children's classic Good Night Moon, by Margaret Wise Brown. With the wrapup of the W administration one can imagine that the market for Good Night Bush is rapidly shrinking, but that the book would have a certain appeal as a commemorative product in the final days, hence the mass email campaign. The Librarium gimmick would have sparked the idea of targeting communities involved in architecture and attraction development, and an online search would have turned up lists such as the Themed Entertainment Association member directory. Not everyone who received the email was pleased – but perhaps some books were sold. Click here for the The George W. Bush Presidential Librarium See also: Marketing and Customer Service: What are You Really Selling, and to Whom? The Attractions Industry Press wants to be your Marketing Partner
Posted By Judith Rubin -- At 10:49 PM \| Comments (0) \| Trackbacks (0)
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Categories Amusements Parks, Attractions Business Tags george bush, marketing, satire, theme park
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