Monday, June 21, 2010 Waterparks and the Breast-Feeding Controversy    Here is an issue that, for park operators in the US, has all the ingredients of a made-for-TV news story - for all the wrong reasons.  Mom comes to your waterpark with toddler either alone or with friends or family.  She breastfeeds her baby in public. Some of your other visitors are offended and complain. What do you do?
By Greg Van Gompel

Related:  What is enough time to build a casino?/ Are amusement rides part of the real property?/ “Busted” at Mall of America – a Lesson in Amusement Park Security

If you’re not prepared ahead of time with your public relations person and your legal counsel, you may have bought yourself a “feeding” frenzy for all the news outlets in your area. Big Splash Water Park in Tulsa was the latest property to get hit with this issue, as evidenced in this June 15 story from News Channel 8 (KTUL).  
 
Speaking from first-hand experience, most, if not all of your outside assistance (i.e. your legal and P.R. help) will be frozen if you call them on the spot, should this issue arise. So how do you get prepared? First of all, there are a number of competing legal and societal boundaries that accompany this issue. Legally, you want to pursue whether your state has a statute on breast-feeding. You need to know what does it say, what doesn’t it say and what it allows and how it may have been judicially interpreted.

Park operators may wish to look at some of the comments posted by the general public to these types of news stories to get a feel for the strongly polarized views that people have, for pointers on what to address should the situation occur on their property. It may be wishful thinking to imagine it won't come at your facility, for the Tulsa incident is the second one I am personally aware of occurring in the past 8 months.

Blooloop Note:  From a UK perspective we were really suprised by this item (and by the comments to the news story!).  Breastfeeding is actively promoted by the UK Government because it is medically proven to be best for babies, in fact by coincidence this week is National Breastfeeding Awareness Week.  A mother breastfeeding in a park in the UK wouldn’t raise an eyebrow.  Any thoughts?

Posted By Greg Van Gompel -- At 4:29 PM | Comments (8) | Trackbacks (0)
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Categories Amusement Parks, Attractions Business, Legal/safety, Waterparks
Tags breastfeeding, parenting

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Comments :
Strange isn't it? If it were a sheep feeding its lamb in a farm park, everyone would think it was a lovely thing to see!
Comment By Miranda Jones At 6/21/2010 11:07 PM
I can only support the remark already made for the UK. Breast-feeding is a healthy and natural thing. If park operators are confronted with visitors that are so sexually frustrated that they find breast-feeding obscene, the best solution is probably to direct these poor people to some form of therapy, counseling or psychiatric treatment. I do think that parks should provide facilities where mothers can breastfeed their babies in a safe and clean environment - and since there is no need for anyone to have diner in a toilet, these facilities should not be part of the so-called 'restrooms'...
Comment By Harry Schram At 6/22/2010 1:10 AM
BeWilderwood (Norfolk UK) have a lovely fenced play area for small children which includes a shaded area with bean bags next to a great food stand. Mums can relax with their babies (nursing discreetly), safe in the knowledge that their toddler is enjoying playing nearby. Maybe even grab a coffee. Well done BeWilderwood for thinking outside the box. No wonder they have so many happy, loyal customers.
Comment By Karen Price At 6/22/2010 2:45 PM
Great post, thanks! Maybe you could do a follow up article about this?
Comment By Sunita Raj At 6/22/2010 5:16 PM
Maybe it's just my European upbringing, but I think there is something seriously wrong with a society that idolates violence and promotes gun ownership and at the same time is shocked by the image of a mother breastfeeding her baby. Thanks to Karen for the tip from Bewilderwood, I will certainly recommend my clients this elegant solution.
Comment By Daniel Heinst At 6/22/2010 11:27 PM
We have, thankfully, pretty progressive laws right across the US promoting and protecting a woman's right to breastfeed in public spaces. The very fact that someone in a waterpark being troubled by the sight made the news shows how rare such occurrences are.
Comment By Debbie Simons At 6/23/2010 9:20 PM
And it seems that the UK is not immune to the breast-feeding issue after all.....

One of our readers commented that maybe I should do a follow-up to my initial blog and I hope you will find these comments useful in your consideration of this issue. Interestingly enough, these comments tell me that the breast-feeding issue is more widespread internationally than what you were first lead to believe. Since my initial blog, I’m wondering if things in the U.K. have changed? This morning, July 4th, on Fox News, Kathryn Blundell Deputy Editor “Mother & Baby” magazine from the U.K. was a guest talking about her controversial article entitled “I formula fed. So what?” In the article, Ms. Blundell stated she found the fact of her baby feeding from her breast “well, a little creepy.” She received lots of negative comments for her opinion, a number of which actually chastised her for formula-feeding instead of breast-feeding. Ms. Blundell also got lots of responses from closet formula-feeders who felt they were seen a “bad” mothers for not breast-feeding.

And for our Canadians readers, you are not immune either. On July 02, Frank Etherington of TheRecord.com was commenting on the legs about a recent article on breast-feeding. His article said “On the endless debate about breastfeeding in public, the latest incident to attract excessive attention took place when Kristen Howard and her family showed up at Kitchener’s Lyle S. Hallman swimming pool one recent Sunday. When her hungry five-month-old son began to fuss, Howard got out of the water, sat at the edge of the pool and breast-fed her child.

She was approached by a lifeguard who said that because other swimmers were complaining Howard should cover herself while she fed her baby. Instead, an upset Howard left the pool with her husband and two children, thought carefully about her unfair treatment and then complained to the pool supervisor, city councillors and bureaucrats.

Howard was told by the supervisor the lifeguard took appropriate action following several complaints. She then received an apology from Mark Hildebrand, director of community programs and services, who agreed Howard had a basic right to breastfeed her baby on city property and, more to the point, said lifeguards will now be trained on more appropriate ways to handle such a situation. But that wasn’t the end of the story.

While numerous people wrote to this newspaper defending a mother’s right to breastfeed whenever and wherever necessary, others suggested she should go to a change room or cover herself in order to prevent the dreadful possibility a man or boy might actually see a bare breast.”

I guess the “feeding” frenzy for this issue continues on..
Comment By Greg Van Gompel At 7/5/2010 12:39 PM
Breast-feeding situations at amusement facilities continue this summer as evidenced by this article:

http://weblogs.baltimoresun.com/features/baltimoremomblog/2010/08/breastfeeding_in_public.html
Comment By Greg Van Gompel At 8/25/2010 12:01 PM
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