Bemusement - The Attractions Industry Blog

Friday, March 23, 2012 Merlin Entertainments: LEGOLAND Windsor Hotel Review    I have to make a confession and say that I didn’t really “get” LEGOLAND until this weekend when I visited with my six year old son. The LEGOLAND Windsor hotel opened its doors last weekend and the Blooloop family were lucky enough to stay over on the press preview night and then check out the park the next day. ...View more

Monday, October 17, 2011 Dancing in the Park: LEGOLAND Florida Opens    LEGOLAND Florida, the fifth LEGOLAND park, and the biggest in the world opened this weekend. We have some great images showing the LEGOLAND party in full swing....View more

Wednesday, July 27, 2011 Update on LEGOLAND Florida: John Jakobsen sets out Merlin Entertainment’s strategy for LEGOLAND parks    Set to open October 15th, LEGOLAND Florida, Merlin Entertainment’s biggest project to date, is already surpassing expectations with sales of annual passes having “smashed” the 10,000 unit target.   John Jakobsen, MD LEGOLAND Parks, gave an update earlier this week at LEGOLAND Windsor, on progress so far and his overall strategy for the LEGOLAND Parks. ...View more

Wednesday, June 22, 2011 Nick Varney, CEO of Merlin Entertainments Group sets out his six point growth driver plan    Marketing Week featured an exclusive interview with Nick Varney, CEO of Merlin Entertainments Group, where he gives an insight into Merlin’s phenomenal growth.
...View more