Bemusement - The Attractions Industry Blog

Monday, July 26, 2010 "Giant Ambition & Excitement" : Dubai in 2010.    It seems like just yesterday I wrote to the world about cranes, waterparks and Atlantis. I spoke of my recent move to Dubai and going to work at Aquaventure. It turns out that was almost two years ago now. Ok, well, although conspicuously quiet….I am still in Dubai. And, yes….Dubai is still in business. ...View more

Monday, June 28, 2010 Theme Parks: Fans sneak a peek under the red roof of Ferrari World Abu Dhabi    20 fans were given an exclusive sneak preview inside Ferrari World Abu Dhabi on Saturday, June 26th. The fans were amongst the first members of the public to be allowed underneath the distinctive red roof. Ferrari World Abu Dhabi will host over 20 rides and attractions, which will appeal to families and fans alike. ...View more

Friday, May 07, 2010 Branded Attractions and Theme Parks: At Ferrari World, Speed is the Thing    Of all the world’s iconic brands, perhaps none is so striking, so steeped in romance and so aesthetically pleasing as Ferrari’s. Manchester United’s is another another red sporting image familiar worldwide, yet its red devil can’t hold a candle to the Italian’s prancing stallion - such is Ferrari’s hold on the imagination. Set to open in October, Ferrari World Abu Dhabi will stand on its own merits as an international visitor destination and high-profile branded attraction......View more