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Friday, May 07, 2010
Branded Attractions and Theme Parks: At Ferrari World, Speed is the Thing
Of all the world’s iconic brands, perhaps none is so striking, so
steeped in romance and so aesthetically pleasing as Ferrari’s.
Manchester United’s is another another red sporting image familiar
worldwide, yet its red devil can’t hold a candle to the Italian’s
prancing stallion - such is Ferrari’s hold on the imagination. Set to open in October, Ferrari World Abu Dhabi will stand on its
own merits as an international visitor destination and high-profile
branded attraction......View more
Thursday, January 14, 2010
Roller Coasters and the Science of Thrill Seeking
A fascinating look at the latest developments in coaster technology in
the Times the other day in “How to embrace fear. Good news for
thrill-seekers: Scientists are adapting roller coaster technology to
bring us the ultimate ride"....View more
Wednesday, December 16, 2009
Theme Parks: Paultons Park gets approval for Cobra
A separate application to retain the Cobra steel rollercoaster at
Paulton's Park was approved this morning at the NPA's headquarters.
The approval means the Gerstlauer customer coaster, complete with its control building, catering kiosk and photography
booth, can stay in its current location and does not have to be
scrapped or moved. ...View more
Tuesday, July 28, 2009
Amusement Parks: Freestyle Hairloss.
The London Bridge Experience is looking for a zombie on £30k a year .
Great PR/marketing stunt very similar to the recent “Best job in the
world” PR campaign run by the Queensland Tourism Authority......View more
Wednesday, July 30, 2008
Abandoned Waterparks , the World’s Best Roller Coasters and One Mighty Big Fish tank
This
weekend’s Sunday Telegraph carried a neat piece about the roller coaster
industry, journalist Rose George travelling to Alton Towers to experience
the theme park's famed Nemesis coaster and over to Switzerland (the offices are in “…Monthey, a small, less than beautiful city
on a plain between dramatic Alps and more dramatic Alps”) to meet Walter Bolliger of Bolliger
& Mabillard ... ...View more
Tuesday, June 03, 2008
Focusing on Families
Hi. It’s Will again. I said I’d try to share the benefits of what I’ve learned through a
life lived in and around a theme park, Holiday World & Splashin’
Safari. I’d like to kick off with a lesson I learned nearly 20 years
ago about focus. Twenty years ago (OK, 25 if you’re keeping track), we were a smaller family park called Santa Claus Land.
...View more
Thursday, March 20, 2008
Amusement parks: New Coaster set to Rumble at Universal Studios Orlando in '09
Universal Studios Orlando this week announced that its "Project Rumble" will in fact be a dazzling new hi-tech coaster which will sweep over the heads of the crowds in the Citywalk entertainment district and will wow riders with high tech wizardry, appealing to the "You Tube Culture." ...View more
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