Friday, March 23, 2012 Merlin Entertainments: LEGOLAND Windsor Hotel Review    I have to make a confession and say that I didn’t really “get” LEGOLAND until this weekend when I visited with my six year old son.  The LEGOLAND Windsor hotel opened its doors last weekend and the Blooloop family were lucky enough to stay over on the press preview night and then check out the park the next day.  ...View more

Wednesday, July 27, 2011 Update on LEGOLAND Florida: John Jakobsen sets out Merlin Entertainment’s strategy for LEGOLAND parks    Set to open October 15th, LEGOLAND Florida, Merlin Entertainment’s biggest project to date, is already surpassing expectations with sales of annual passes having “smashed” the 10,000 unit target.   John Jakobsen, MD LEGOLAND Parks, gave an update earlier this week at LEGOLAND Windsor, on progress so far and his overall strategy for the LEGOLAND Parks.  ...View more

Saturday, December 18, 2010 Theme Parks: Merlin buys into Australia as CDA sells in Europe    Times may be tough but Merlin continue to buck trends with their ambitious strategy for world domination : “Our vision is to become the world-wide leader in branded, location based entertainment”.
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