Tuesday, October 28, 2008 The Attractions Industry Press wants to be your Marketing Partner In the age of electronic media, the industry press has a different format but its role is essentially the same as before: facilitate the exchange of information, report on trends, projects and people, and help you connect with customers....View more

Friday, September 05, 2008 Amusement parks: Just the Ticket The best marketing is generous marketing. It works on multiple levels, reinforcing relationships in a way that benefits the whole amusement park indsutry . It sells the uplift while positioning the product, and leaps over obstacles, objections and even rivalries. And, it’s easy to understand. Amusement Today’s annual Golden Ticket Awards is a fine example....View more

Tuesday, June 03, 2008 Focusing on Families Hi.  It’s Will again. I said I’d try to share the benefits of what I’ve learned through a life lived in and around a theme park, Holiday World & Splashin’ Safari.  I’d like to kick off with a lesson I learned nearly 20 years ago about focus. Twenty years ago (OK, 25 if you’re keeping track), we were a smaller family park called Santa Claus Land. ...View more

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