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Tuesday, October 28, 2008
The Attractions Industry Press wants to be your Marketing Partner
In the age of electronic media, the industry press has a different
format but its role is essentially the same as before: facilitate the
exchange of information, report on trends, projects and people, and
help you connect with customers....View more
Friday, September 05, 2008
Amusement parks: Just the Ticket
The best marketing is generous marketing. It works on multiple levels,
reinforcing relationships in a way that benefits the whole amusement park indsutry . It
sells the uplift while positioning the product, and leaps over
obstacles, objections and even rivalries. And, it’s easy to understand.
Amusement Today’s annual Golden Ticket Awards is a fine example....View more
Tuesday, June 03, 2008
Focusing on Families
Hi. It’s Will again. I said I’d try to share the benefits of what I’ve learned through a
life lived in and around a theme park, Holiday World & Splashin’
Safari. I’d like to kick off with a lesson I learned nearly 20 years
ago about focus. Twenty years ago (OK, 25 if you’re keeping track), we were a smaller family park called Santa Claus Land.
...View more
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