3D/4D Theatre: Marcus Theatres(R) Announces Six New RealD 3D Installations

6 October 2009

Over 60% of company’s theatre locations will offer life-like digital 3D technology for moviegoers

Marcus Theatres®, a division of The Marcus Corporation, announced plans to install six new RealD 3D systems at Marcus Theatres locations in Illinois, Minnesota, Nebraska and Wisconsin. The company plans to install the six additional 3D systems in time for the December 18 opening of Avatar, James Cameron’s highly anticipated 3D release. With the addition of the six RealD 3D equipped screens, Marcus Theatres will offer digital 3D at 32 locations in seven states.

“Expanding our digital 3D footprint is part of our growth strategy, as the studios produce more and more digital 3D films. With up to 14 digital 3D films scheduled for release in 2010, this powerful technology is expected to continue to have a positive impact on our box office,” said Bruce J. Olson, president of Marcus Theatres.

Olson said digital 3D technology continues to attract a wide variety of audiences. “Digital 3D films are not only animated films, but live-action films, comedies and documentaries. Popular 3D films opening this fall include re-releases of Toy Story 1 & 2 and the popular Nightmare Before Christmas, as well as a re-make of A Christmas Carol, starring Jim Carrey.”

“The positive response from moviegoers to digital 3D films continues to grow. That’s because digital 3D technology engages the viewer with interactive graphics and life-like images, providing a much more dynamic form of movie entertainment. We are excited to provide our guests with these realistic 3D images using the latest RealD digital technology,” added Olson.

When the six new 3D screens open, over 60% of Marcus Theatres’ first-run theatre locations will be equipped with digital 3D technology. RealD will provide the equipment and glasses for the six new digital 3D systems.

New 3D Locations:

The new RealD installations will be introduced at Sheboygan Cinemas in Wisconsin; Chicago Heights Cinemas and a second 3D screen at Orland Park Cinemas in Illinois; Elk River Theatre and Shakopee Town Square in Minnesota and 20 Grand in Omaha, Nebraska.

Existing 3D Locations:

Wisconsin 

Bay Park Cinemas, Green Bay, 
Point Cinemas, Madison 
Cedar Creek Cinemas, Wausau   
Ridge Cinemas, New Berlin 
Eastgate Cinemas, Madison   
South Shore Cinemas, Oak Creek 
Hollywood Cinemas, Grand Chute   
La Crosse Cinemas, La Crosse   
Marcus Cinema at the Renaissance, Sturtevant   
Marcus Majestic Cinema, Brookfield   
Menomonee Falls Cinema, Menomonee Falls   
North Shore Cinemas, Mequon    

Illinois
 

Addison Cinemas, Addison  
Elgin Theatre, Elgin  
Gurnee Cinemas, Gurnee  
Orland Park Cinemas, Orland Park    

Minnesota  
Duluth 10 Theatre, Duluth  
Oakdale Cinemas, Oakdale  
Parkwood Cinemas, Waite Park  

Iowa 
Coral Ridge, Coralville   
Crossroads, Waterloo  

Nebraska 
Lincoln Grand Cinema, Lincoln  
Twin Creek Cinema, Bellevue  
Village Point Cinema, Omaha  

Ohio
 
Crosswoods Cinemas, Columbus   
Pickerington Cinemas, Pickerington   

North Dakota  
Century Cinemas, Fargo  

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the seventh largest theatre circuit in the United States and currently owns or operates 663 screens at 53 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin. For more information, visit the Marcus Theatres website at www.marcustheatres.com.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company’s lodging division, Marcus Hotels and Resorts, owns or manages 20 hotels, resorts and other properties in ten states. For more information, visit the company’s web site at www.marcuscorp.com.

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD’s new generation technology, deployed across the world’s largest 3D platform with 9,000 screens under contract and nearly 4,000 screens installed with 300 partners in 48 countries, provides a stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. Visit www.RealD.com for more information.

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