Merlin Entertainments has announced its financial results for the year ended 31 December 2011. Europe’s biggest and the world’s second largest operator of visitor attractions put in another strong performance despite difficult economic conditions.
Related: Nick Varney, CEO of Merlin Entertainments Group sets out his six point growth driver plan / Merlin Entertainments: interview with Mark Fisher, MD Theme Parks / Merlin Entertainments 2010 Results - Still Rocking Round the World
Merlin Entertainments now operates 88 attractions in 19 countries across four continents. Significant events in 2011 include:
Looking forward in 2012
So far in 2012 Merlin say that current trading is “in line with expectations” and plan to end the year with 94 attractions across four continents. Key milestones are:
Comment from Nick VarneyNick Varney, CEO of Merlin Entertainments, said:
“Last year was the most exciting in the history of Merlin Entertainments as we delivered a further step-change in the performance of the business, while significantly extending our international profile…
Against this backdrop we approach the start of our key trading period in confident mood. While the outlook for the consumer economy remains uncertain we believe our strong brands and our relentless focus on customer satisfaction mean we will continue to provide thrilling days out for our millions of customers. We will continue to invest for growth under our proven strategy of growing our strong brands in a portfolio of attractions balanced by geography, product and demographics and we are therefore confident that Merlin will again make good progress.”
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Seventh annual study by Tracy Kahaner, Blooloop's News Editor
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