PARC Management Announces New Smartphone App for two of its Parks

30 June 2010
Related: PARC Management, LLC Acquires Eleven Family Entertainment Centers / PARC Management, LLC to Purchase Magic Springs & Crystal Falls in Hot Springs, AR 

Elitch Gardens and Darien Lake Resort Use App to Connect Directly with Guests

PARC Management launched brand new smartphone applications for two of its top parks: Darien Lake Resort in Darien, NY and Elitch Gardens in Denver, CO. The free application, created by Macroview Labs, gives users instant access to hundreds of pages of interactive maps, ride information, phone directories, dining and shopping information, weather updates, concert information, and more.

Using cutting-edge technology, the app incorporates both illustrated park maps and satellite GPS maps, so a user can see where rides and other key places are located while also being able to bookmark to remember things as specific as a parking place.

"These apps are not only fun and incredibly detailed, they're also dynamic -- the content can constantly change to show guests up-to-the-minute info about the latest shows, rides, special offers, weather, you name it,” said Aron Ezra, Chief Executive Officer of Macroview Labs.

Taking customization to the next level, the user can bookmark any content like a ride, event, or show and view in a custom favorites folder that can be shared which makes planning your day that much easier. Furthermore, private groups can create a private, passcode-protected page accessible only to the group to keep everyone connected. Then, each step along the way, users are encouraged to provide feedback and rate content to help PARC Management and the parks continue improving in all areas.

“Our guests want information immediately, and we are using these apps to make that process easy for them,” said Chris Wolfla, Chief Information Officer of PARC Management. “The overall guest experience at our parks is very important to us; this is one of many programs this season designed to engage our guests in new, exciting ways.”

The native iPhone application is available now for download in the Apple iTunes Store at:
http://itunes.apple.com/us/app/id376515464?mt=8 http://itunes.apple.com/us/app/elitch-gardens/id376515739?mt=8

The mobile web app can be accessed from Android phones, recent Blackberry phones and many other modern Internet-capable smartphones at:
http://app.GoDarienLake.com / http://app.ElitchGardens.com

ABOUT PARC MANAGEMENT, LLC. - PARC is a leading provider of family entertainment with 25 theme parks, water parks, and entertainment venues across the United States and Canada including Darien Lake Resort, Elitch Gardens, Frontier City, Magic Springs & Crystal Falls, Myrtle Waves, Splashtown Houston, Waterworld California, White Water Bay, nine family entertainment centers, and five NASCAR SpeedParks. Its mission is to create treasured memories for families in a safe, clean, and fun environment. www.PARCManagement.com

ABOUT MACROVIEW LABS INC. - MacroView Labs is a mobile software company that helps organizations and individuals understand and interact with each other in the mobile world. The company creates dynamic, location-aware apps for cell phones and mobile devices that organizations can distribute to their customers, employees & other target audiences.

Unlike standard apps, the mobile software built by MacroView Labs can aggregate hundreds of different functionalities into a single mobile application. This give users an enhanced real-world experience by providing them with schedules, GPS maps, games, passkey-protected content, activities and other concierge services. Clients can advise, entertain, sell to and learn from their key stakeholders. The San Francisco-based company is privately held. More information is at www.MacroViewLabs.com. To watch a short demo video of the platform, visit http://www.macroviewlabs.com/demo/video.