The WWA recently conducted three early- to mid-season attendance surveys in order to better gauge how the industry is doing in relation to the economic downturn and other challenges. For those member parks that responded, the results indicate that weather has hurt some operators during the first two months of the season.
For those respondents who indicated that their attendance numbers are down, the majority credited heavy rain and unseasonably cool temperatures as the reason. In contrast, the respondents who indicated that their attendance numbers are up credited positive economic factors, such as “staycations,” and aggressive marketing and discounting with helping to bring numbers up. The other area in which the economic downturn has played a role in lowering attendance is in corporate outings and group sales.
The World Waterpark Association is the world’s leading water leisure trade association, serving more than 1000 park operator and supplier members from more than forty-two countries around the world. Since its inception twenty-eight years ago, the WWA has been the leading advocate for the development of the water leisure industry for its park and supplier members. Visit www.waterparks.org.
Waterparks: The Thrill of the Splash has Returned with SCS Interactive's HydroLine
Waterparks: Great Wolf Resorts, Inc. to Hold Second-Quarter Earnings Call on August 4
Waterparks: New in 2009 Schlitterbahn Waterpark - Congo River Expedition Family-Thrill Ride Adventure
Pro Forma look at which theme parks are most 'liked' on Facebook
Is this the future of real life gaming?
"Dubai Parks and Resorts will likely dwarf the other developments..."
Enter your email address below and click submit to stay up-to-date with all the latest blooNews.
networking the attractions business
Website designed and developed by morphsites.
© 2015 Blooloop. All rights reserved.